It may occasionally seem that the EU laws look like a chicken with its head cut-off.
It’s been half year since Schrem-II substantially changed privacy world, with succinct EDPB FAQ issued a week later and controversial Recommendations 01/2020 still stuck at the stage of public consultations and leaving more questions than answers, especially for businesses operating globally.
A recent agreement (after how many reiterations?) on ePrivacy Regulation resembles a Christmas that does not really make happy as it raised clear concerns among privacy community and received a plenty of negative feedbacks, with this from the German Federal Commissioner probably being the most rampant.(https://iapp.org/news/a/eu-council-ambassadors-agree-to-negotiating-position-on-eprivacy-regulation/). There is obviously a long way to go to reach true reconciliation.
Going back to Schrem-II stalemate, my impression is that many companies took a ‘wait and see’, while taking careful first steps. If you want to briefly recap on what’s happened in this realm since July 2020, here it is from IAPP: https://iapp.org/news/a/data-transfers-questions-and-answers-abound-yet-solutions-elude/